In an average month, my Etsy shop receives "visits" from around 1000 people. This is according to Google Analytics. Yesterday, after the publication of the Storque article, my shop received 553 visitors. And this was from 1 00 pm to midnight!
64 visitors to Storque left very favourable comments on the article too, while another 45 or so "hearted" my shop (i.e. declared it to be a favourite of theirs.) And, I received four new orders for baskets.
Earlier in this month I sold two baskets and found out exactly how much it costs to mail them to customers. Up to that time I had raised my prices a little and offered "Free Shipping" in Canada and the US. This was fine for vintage coins and trays I could pack flat. However, it was not fine for bulky baskets. A rib basket, measuring around 15" in all directions cost over $25.00 to mail. So last week I spent a full morning adding shipping costs to my store to recoup at least some of these mailing costs in future sales. I added notional amounts for shipping of $5, $10, $15 and $20 depending on the size and value of the basket or other items.
The vintage cat basket above was one of the baskets sold following the publication of the Storque article. It was listed with that nominal shipping cost of $20.00. The buyer is from California and I estimate the 24"by18"by18" mailing box shipping cost will be around $60.00. It will still bring in more revenue than costs, but another revision of prices is in the works.